What is one main goal of CSL Plasma's donor retention programs?

One main goal of CSL Plasma's donor retention programs is to encourage repeat donations. This focus on repeat donations is vital for maintaining a stable supply of plasma, which is essential for producing life-saving therapies for patients with various medical conditions. By emphasizing donor retention, CSL Plasma aims to create a positive experience for donors, fostering loyalty and ensuring that they return to donate on a regular basis. This not only helps meet the needs of patients but also builds a community of committed donors who understand the impact of their contributions. The benefits of repeat donations cascade through the entire donation network, ensuring sustainability and reliability in plasma supply, which is not captured by options that might suggest limiting donor participation or only focusing on attracting new donors.